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Will Agus Harimurti Yudhoyono attract voters from the millennials?

Home/Geopolitical Insight/Will Agus Harimurti Yudhoyono attract voters from… KBA13 Insight · Geopolitical Insight Will Agus Harimurti Yudhoyono attract voters from the millennials? It may not be difficult to answer the question. Because, of course, he will attract millennials in the upcoming election. I think this answer is straightforward. KBA AuthorKamaruzzaman Bustamam Ahmad Geopolitical Insight 27 March 2024 ± 4 min…

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    KBA13 Insight · Geopolitical Insight

    Will Agus Harimurti Yudhoyono attract voters from the millennials?

    It may not be difficult to answer the question. Because, of course, he will attract millennials in the upcoming election. I think this answer is straightforward.

    KBA

    AuthorKamaruzzaman Bustamam Ahmad
    • Geopolitical Insight
    • 27 March 2024
    • ± 4 min read

    Keywords

    • analysis
    • commentary
    • KBA13 Insight
    Source: https://www.pikiran-rakyat.com/

    It may not be difficult to answer the question.
    Because, of course, he will attract millennials in the upcoming election. I
    think this answer is straightforward.

    AHY is a former mid-level military officer who
    retired at a young age. His wife is a former famous artist. His father was the
    former president of the Republic of Indonesia. His communication style is very
    authoritative, just like his father’s. His posture is very energetic. Having
    studied higher education abroad, it is almost similar to the experience of
    Luhut Binsar Panjaitan’s son. Both of them departed from Indonesia when they
    were still majors. SBY’s charisma is still visible in AHY. He is 43 years old.

    However, for the Indonesian context, this political
    capital is not enough. AHY was tested by “political drama” last year.
    When the party he leads is about to be seized by a group of people from within
    his party, it will continue to loom. AHY’s leadership factor as party leader will
    continue to be tested, especially when cadres do not show their loyalty to the
    party. Those who are “offended” will continue to seek ways to seize
    the party led by AHY.

    Fortunately, the solidity of the party was
    re-established. At that time, SBY had to “go down the mountain” to
    secure his son’s position as Head of the Partai Demokrat. Millennials may not
    consider this event meaningful; some will join this party.

    So far, the youngest chairman of a national political
    party, whose members have “seats” in Parliament, is AHY. However, the
    seniors of this party, who were expelled from party members, will undoubtedly
    find a way to emboss this party one day.

    Hopefully, the parliamentarians from their party will
    not be involved in corruption cases. However, the political opponents of the
    Democratic Party, of course, will “play tapes” against several
    corruption cases that ensnared members of the Democratic Party. AHY must be
    wise in dealing with this attack, both from political opponents and within his
    party.

    Therefore, AHY needs to carry out various public
    activities that attract millennials. Millennials are fast learners and have
    fast thinking. So, AHY must be able to enter the minds of the millennial group.
    They are speedy to sympathize if their emotions are touched. AHY must be able
    to manage the thinking and emotions of millennials.

    The main thing that AHY must master is choosing a
    communication strategy in politics. His father had developed a political
    strategy by managing his mind and setting a clear heart when carrying out political
    missions until he stepped up to the palace.

    I suspect AHY has and will teach AHY what and how to
    do political communication strategies. If he can copy and paste from his
    father’s figure, this is the initial capital to captivate the hearts of millennials.
    Almost, if not all, millennials like the figure of SBY.

    After having a good communication strategy, AHY must
    also choose the moment and comment at the right time. He does not need to be
    quick to offend if something he does not like is in the public domain.
    Refraining from commenting at inappropriate times is the main recipe for AHY.
    He must take the lesson to learn the impact of the style of Puan Maharani’s communication
    strategies.

    AHY also needs to respond to diplomatic issues at the
    regional and international levels. I have no doubts about his English, but what
    matters is the impact of his speeches in international forums. He should open
    his arms to many groups and parties at the international level. Sometimes,
    intelligence analysts will analyze the content of a leader’s opinion in the
    international forum.

    Usually, every young Indonesian leader candidate will
    be invited to various international forums. They were asked to give public
    lectures in front of academics. They were giving his views in front of senior diplomats.
    Express his thoughts on global issues, including the economy, security, climate
    change, and health. This process will finalize these young leaders candidates’
    way and appearance before they get strategic positions in their country.

    The role of the think tank behind AHY is very
    significant. His father used to take advantage of the academic group that
    provided various inputs to SBY when he had to give lectures in international
    forums. Sometimes, the content of the speech must be corrected so that the
    message conveyed is measurable, directed, and systematic.

    SBY also seems to be used to giving speeches without
    text because he has a good memory in remembering what to say, with the level of
    emotions and thoughts that are managed by himself. Young people are very
    quickly fascinated by the disposition of someone who is looking bright.
    Nevertheless, they also analyze how a person behaves behind his charismatic
    demeanor.

    Therefore, if AHY’s character is as desired, then it
    is possible that in 2029 or 2034, he will be able to compete for the
    opportunity to lead the country. This space and opportunity are still wide open
    for AHY. I am not worried about the year 2024 to continue AHY’s political
    career. As long as he can build good leadership and maintain the loyalty of his
    party members, this success may be his “savings” for him in 2029.

    So, suppose we return to the original question about
    AHY’s ability to attract millennials. In that case, the answer lies with AHY.
    Is he preparing himself to be an “example” of future Indonesian
    leaders? If this is done, then millennials may deliver themselves to the
    pinnacle of leadership in this republic. Maybe this is an exaggerated answer,
    but above all, I might be wrong in understanding AHY.

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    How to Cite

    Ahmad, Kamaruzzaman Bustamam. (2024). Will Agus Harimurti Yudhoyono attract voters from the millennials?. Banda Aceh: KBA13 Insight.
    https://www.kba13.com/will-agus-harimurti-yudhoyono-attract-voters-from-the-millennials/

    KBA

    Kamaruzzaman Bustamam Ahmad

    Professor of Anthropology of Religion at UIN Ar-Raniry Banda Aceh. He writes on geopolitics, Southeast Asian security and governance, Islam in the Malay world, and the future of knowledge.

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