Religion as Commodity in the Digital Age: Ramadan, Media, and Planetary Civilization
Ramadan reshapes Indonesian television and digital platforms, embedding Islamic values into advertisements, entertainment shows, and celebrity pilgrimages. Religion becomes more than devotion—it becomes a commodity. This article examines how faith is transformed into marketing strategies, from hijab shampoo commercials to Umrah packages, reflecting a global trend of commodified spirituality. Drawing on Charles Taylor’s A Secular Age, Amy Chua’s The Triple Package, and Don Iannone’s insights on Planetary Civilization, it argues that while religion adapts to capitalism, authentic spirituality endures. In an AI-driven future, faith will remain central, resisting reduction to consumerism.